Post by account_disabled on Jan 1, 2024 4:49:59 GMT
Three trompe-l'oeils in images and a key message: "The Alps from 10 euros", that is the claim launched by the French low-cost high-speed company OUIGO together with Rosa Parks. "At that price, we could replace the fir trees with owls and no one would notice. The Alps from €10. At that price, we could replace buildings with mouse traps and no one would notice. The Alps from €10. At that price, we could replace the mountains with baguettes and no one would notice," those are the three messages along with the three trompe-l'oeils that are launched with this campaign of unbeatable travel prices . From January to the end of March 2021, OUIGO presents new ski and mountain destinations at reduced prices, leaving from the resorts in the suburbs of Paris and heading towards the Alps (Grenoble, Albertville, Moûtiers, Aime-la-Plagne, Bourg -Saint-Maurice).
Tickets will be sold from just 10 euros for adults and a fixed price of 5 euros for children, so that everyone can visit the mountain and go skiing. To promote these new destinations, OUIGO and Rosapark have Phone Number List created a new digital campaign, which will be broadcast from January 4 to 11 on the brand's social networks. After engaging the people most eager to travel to the mountains, the brand will reveal a new campaign introducing this new low-priced offer. This fun new campaign will air on Facebook, Instagram and Twitter in animated and non-animated versions. It will be followed by an activation on Facebook and Twitter inviting people to guess where the snowy owl is hiding. There will also be an Instagram filter that will allow people to put themselves in the OUIGO visual in the place of the owls and share the image with their communities.
The new campaign shows OUIGO's agility on social media and offers some joyful escapism, much needed in the current climate," the agency notes. DATASHEET Campaign: Winter Eggs Client: OUI GO Agency: Rosapark Co-Founders : Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco Executive Creative Directors : Gilles Fichteberg, Jean-François Sacco Creative Directors: Nicolas Gadesaude, Julien Saurin Copywriter: Julien Thibon Art Director: Leo Palti Managing Director: Delphine Drutel Social Media Strategist: Cassandre Geron Account Director: Camille Passot Project Manager: Ilana Descourtieux Assistant Project Managers: Morgane Roussel et Clemence Joly Director of Communications: Lauren Weber-Staricky Filter Production: Swipe Back Media Agency: Zenith Media.
Tickets will be sold from just 10 euros for adults and a fixed price of 5 euros for children, so that everyone can visit the mountain and go skiing. To promote these new destinations, OUIGO and Rosapark have Phone Number List created a new digital campaign, which will be broadcast from January 4 to 11 on the brand's social networks. After engaging the people most eager to travel to the mountains, the brand will reveal a new campaign introducing this new low-priced offer. This fun new campaign will air on Facebook, Instagram and Twitter in animated and non-animated versions. It will be followed by an activation on Facebook and Twitter inviting people to guess where the snowy owl is hiding. There will also be an Instagram filter that will allow people to put themselves in the OUIGO visual in the place of the owls and share the image with their communities.
The new campaign shows OUIGO's agility on social media and offers some joyful escapism, much needed in the current climate," the agency notes. DATASHEET Campaign: Winter Eggs Client: OUI GO Agency: Rosapark Co-Founders : Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco Executive Creative Directors : Gilles Fichteberg, Jean-François Sacco Creative Directors: Nicolas Gadesaude, Julien Saurin Copywriter: Julien Thibon Art Director: Leo Palti Managing Director: Delphine Drutel Social Media Strategist: Cassandre Geron Account Director: Camille Passot Project Manager: Ilana Descourtieux Assistant Project Managers: Morgane Roussel et Clemence Joly Director of Communications: Lauren Weber-Staricky Filter Production: Swipe Back Media Agency: Zenith Media.