Post by account_disabled on Feb 25, 2024 6:18:39 GMT
Let's start from the objectives : that of a Pillar Page is, first of all, to best index a strategic and competitive topic for the company. Identifying the topic first requires careful research of the relevant keyword(s) . We remind you that it is useless to create Pillar Pages that deal with topics of little relevance in reference to your company's product or service offering. Also be careful not to duplicate content. What is explained within the text may have already been mentioned within existing pages, but the Pillar Page has the function of dissecting the topics in an organic , complete and connected way to even more in-depth contents which we will see later. On the practical side, during the writing phase, the advice is not to neglect the best SEO practices. The depth and breadth of content, as well as the presence of the right amount of internal and external links in the text, are all key factors in terms of indexing. Added to this are the basic tools of ON PAGE SEO.
meta title, meta description, tigle tag, alt image tag, optimized for keywords, as all other web pages should be. make an effective pillar page for inbound marketing The strength of internal links The creation of a Pillar Page with the characteristics previously described is in itself an excellent tool in terms of positioning. The real step forward is truly made when it is placed at the center of a "Topic cluster" through a detailed network of internal links. In practice, pre-existing contents and those created from scratch must be connected to the Pillar Page through individual Macedonia WhatsApp Number List links containing the content that you want to enhance and place at the center of users' attention. In this way, there is an immediate increase in the site's authority on the specific topic, following Google's algorithm. Specific research conducted by Anum Hussain and Cambria Davies for HubSpot found that the more related content linked to the Pillar Page, the higher the likelihood of indexing keywords of searches on the associated topic .
This necessarily leads to more impressions and more traffic, as shown in the figure below. make an effective pillar page for inbound marketing UX of the Pillar Page As we have already underlined, the Pillar Pages capable of producing the best results must be long and complete , describing many aspects of a broad and interesting topic. It is good practice to go beyond the structure of a standard blog and provide users with more assistance for navigation and use of content . Internal anchor links and indexes are very important tools in this regard. Internal navigation, in the form of a sidebar or navigation menu, adds to the UX aspects that must be taken into account. Offering the option to download the entire content in PDF format , so that visitors can print and read it as they see fit, is another good practice to adopt. Would you like to receive dedicated consultancy to learn about the main news on Inbound Marketing and the most effective techniques for Lead Generation?
meta title, meta description, tigle tag, alt image tag, optimized for keywords, as all other web pages should be. make an effective pillar page for inbound marketing The strength of internal links The creation of a Pillar Page with the characteristics previously described is in itself an excellent tool in terms of positioning. The real step forward is truly made when it is placed at the center of a "Topic cluster" through a detailed network of internal links. In practice, pre-existing contents and those created from scratch must be connected to the Pillar Page through individual Macedonia WhatsApp Number List links containing the content that you want to enhance and place at the center of users' attention. In this way, there is an immediate increase in the site's authority on the specific topic, following Google's algorithm. Specific research conducted by Anum Hussain and Cambria Davies for HubSpot found that the more related content linked to the Pillar Page, the higher the likelihood of indexing keywords of searches on the associated topic .
This necessarily leads to more impressions and more traffic, as shown in the figure below. make an effective pillar page for inbound marketing UX of the Pillar Page As we have already underlined, the Pillar Pages capable of producing the best results must be long and complete , describing many aspects of a broad and interesting topic. It is good practice to go beyond the structure of a standard blog and provide users with more assistance for navigation and use of content . Internal anchor links and indexes are very important tools in this regard. Internal navigation, in the form of a sidebar or navigation menu, adds to the UX aspects that must be taken into account. Offering the option to download the entire content in PDF format , so that visitors can print and read it as they see fit, is another good practice to adopt. Would you like to receive dedicated consultancy to learn about the main news on Inbound Marketing and the most effective techniques for Lead Generation?